Wallets/betterment
Betterment
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Overview
Betterment is US robo-advisor + cash account + AUM $55B+ Feb 2025 → $65B+ Nov 2025 + 1M+ customers year-end 2025 + pioneer US robo-advisor + automated investment portfolios + Betterment Cash Reserve + Betterment Checking [1, 2, us-cro]. 2025 baseline: Betterment AUM $55B+ Feb 2025 → $65B+ Nov 2025 + 1M+ customers year-end 2025; Betterment AUM grew from ~$55B in early 2025 to $65B+ by year-end, reflecting strong inflows + customer base expanded to 1M+ customers by year-end 2025 + substantial growth throughout 2025, driven by both new customer acquisitions and deposits to their robo-advisor products and cash accounts distinctive US robo-advisor sustained growth.
Distinctive Betterment positioning:
- US robo-advisor + cash account (Betterment LLC; privately-held; pre-IPO)
- AUM $55B+ Feb 2025 → $65B+ Nov 2025 distinctive US robo-advisor AUM growth (+$10B in 9 months)
- 1M+ customers year-end 2025 distinctive US robo-advisor customer scale
- Pioneer US robo-advisor + automated investment portfolios + Betterment Cash Reserve + Betterment Checking distinctive US robo-advisor pioneer offering
- 2008 Betterment founding by Jon Stein + Eli Broverman in New York City distinctive US robo-advisor heritage
- 2010 Betterment launches as US robo-advisor pioneer distinctive US robo-advisor launch heritage
History
2008 — Betterment founded by Jon Stein + Eli Broverman in New York City distinctive US robo-advisor heritage.
2010 — Betterment launches as US robo-advisor pioneer distinctive US robo-advisor launch heritage.
Feb 2025 — Betterment AUM $55B+.
Nov 2025 — Betterment AUM $65B+ → +$10B AUM growth in 9 months.
End-2025 — Betterment 1M+ customers + AUM $65B+ [1, 2, 3].
Ownership & operator
Operating entity: Betterment LLC (privately-held; US robo-advisor + cash account; pre-IPO).
Major shareholders: Jon Stein (co-founder + CEO) + Eli Broverman (co-founder) + Bessemer Venture Partners + Menlo Ventures + Anthemis Group + Francisco Partners + Aflac + Kinnevik + Citi Ventures + venture capital investors.
Regulators: SEC + FINRA + FDIC (via partner banks).
Technical integration
Betterment mobile app (iOS + Android) + betterment.com online + Betterment Cash Reserve (FDIC-insured via partner banks; up to $2M FDIC insurance) + Betterment Checking (FDIC-insured via partner banks) + Betterment Visa debit card; ACH + RTP + Fedwire; Pioneer US robo-advisor + automated investment portfolios + Betterment Cash Reserve + Betterment Checking + Betterment IRA + Betterment 401(k) + Betterment Crypto + Betterment for Advisors distinctive US robo-advisor comprehensive offering.
Users & growth
End-2025: Betterment 1M+ customers + AUM $65B+; Feb 2025: AUM $55B+; Betterment AUM grew from ~$55B in early 2025 to $65B+ by year-end, reflecting strong inflows + customer base expanded to 1M+ customers by year-end 2025 + substantial growth throughout 2025, driven by both new customer acquisitions and deposits to their robo-advisor products and cash accounts.
Use cases
US + UK retail + private + investing + robo-advisor + cash account + Visa debit card via Betterment mobile + betterment.com online + Betterment Cash Reserve + Betterment Checking + Visa debit card; ACH + RTP + Fedwire; Pioneer US robo-advisor + automated investment portfolios + Betterment Cash Reserve + Betterment Checking + Betterment IRA + Betterment 401(k) + Betterment Crypto + Betterment for Advisors distinctive US robo-advisor comprehensive offering.
Implementations & partners
Operator: Betterment LLC (privately-held; US robo-advisor + cash account; pre-IPO); Jon Stein (co-founder + CEO) + Eli Broverman (co-founder) + Bessemer Venture Partners + Menlo Ventures + Anthemis Group + Francisco Partners + Aflac + Kinnevik + Citi Ventures + venture capital investors.
Major US robo-advisor + investment app competitors: [[wealthfront]] (US robo-advisor + cash + lending; NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation; platform assets $94.1B Feb 2026) + [[acorns]] (US micro-investing + family wealth; ~15.5M+ users + $26B+ saved/invested + $1.9-2.3B valuation + 2025 revenue $262.9M) + [[robinhood]] (US commission-free trading + crypto; NASDAQ: HOOD; 23.9M+ funded customers Q3 2025) + [[charles-schwab]] (US Charles Schwab Corp investment + bank; NYSE: SCHW; ~38M+ active brokerage accounts; #1 mobile investing app Corporate Insight 2025) + [[fidelity]] (US Fidelity Investments; ~50M+ individual customers; $14T+ AUM) + [[vanguard]] (US Vanguard Group; ~50M+ investors; $8T+ AUM) + [[sofi]] (US neobank + lending + investing + OCC national bank charter Jan 2022 + 15M+ members) + [[stash]] (US micro-investing app for everyday Americans).
Regulators: SEC + FINRA + FDIC (via partner banks).
Fun facts
- US robo-advisor + cash account (Betterment LLC; privately-held; pre-IPO).
- AUM $55B+ Feb 2025 → $65B+ Nov 2025 distinctive US robo-advisor AUM growth (+$10B in 9 months).
- 1M+ customers year-end 2025 distinctive US robo-advisor customer scale.
- Pioneer US robo-advisor + automated investment portfolios + Betterment Cash Reserve + Betterment Checking distinctive US robo-advisor pioneer offering.
- 2008 Betterment founding by Jon Stein + Eli Broverman in New York City distinctive US robo-advisor heritage.
- 2010 Betterment launches as US robo-advisor pioneer distinctive US robo-advisor launch heritage.
Comparison
| Feature | Betterment | [[wealthfront]] (US robo-advisor + cash + lending rival; NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation; platform assets $94.1B Feb 2026) | [[acorns]] (US micro-investing + family wealth rival; ~15.5M+ users + $26B+ saved/invested) | [[charles-schwab]] (US Charles Schwab Corp rival; NYSE: SCHW; ~38M+ active brokerage accounts) | [[robinhood]] (US commission-free trading + crypto rival; 23.9M+ funded customers Q3 2025) |
|---|---|---|---|---|---|
| Operator | Betterment LLC (privately-held; US robo-advisor + cash account; pre-IPO) | Wealthfront Corporation (NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation; US robo-advisor + cash + lending) | Acorns (privately-held; ~$1.9-2.3B valuation; US micro-investing + family wealth + banking) | The Charles Schwab Corporation (NYSE: SCHW; one of the largest US financial services + brokerage + banking groups) | Robinhood Markets Inc. (NASDAQ: HOOD) |
| Type | US robo-advisor + cash account + AUM $55B+ Feb 2025 → $65B+ Nov 2025 + 1M+ customers year-end 2025 + pioneer US robo-advisor + automated investment portfolios + Betterment Cash Reserve + Betterment Checking + Betterment IRA + Betterment 401(k) + Betterment Crypto + Betterment for Advisors | NASDAQ: WLTH post-Dec 12 2025 IPO ~$2B valuation + platform assets $94.1B Feb 2026 + leading robo-advisor + automated investment portfolios + DIY stock investing portfolios + tax strategy + low management fee + Wealthfront Home Lending Nov 2025 launch | US micro-investing + family wealth + banking + ~15.5M+ users + $26B+ saved/invested + 2025 revenue $262.9M + $1.9-2.3B valuation + 'round-up' savings model | One of the largest US financial services + brokerage + banking groups + ~38M+ active brokerage accounts + Charles Schwab Bank #1 in customer satisfaction among direct bank providers for 8th consecutive year + Schwab Mobile #1 mobile investing app Corporate Insight 2025 | US commission-free trading + crypto + 23.9M+ funded customers Q3 2025 + Robinhood Gold |
| Country | US + GB | US | US | US + GB + HK + SG | US + UK + EU (limited) + AU + others |
| Distinctive | 2008 Betterment founding by Jon Stein + Eli Broverman in New York City (US robo-advisor heritage); 2010 Betterment launches as US robo-advisor pioneer; Feb 2025 Betterment AUM $55B+; Nov 2025 Betterment AUM $65B+ → +$10B AUM growth in 9 months; End-2025 Betterment 1M+ customers + AUM $65B+ | 2008 Wealthfront founding by Andy Rachleff + Dan Carroll + Jakub Jurek (originally KaChing); Dec 12 2025 Wealthfront NASDAQ IPO under ticker WLTH | 2012 Acorns founding by Walter Cruttenden + Jeff Cruttenden; Jun 2025 Zeta + May 2025 EarlyBird acquisitions | 1971 Charles Schwab Corporation founding; Mar 31 2020 Charles Schwab + TD Ameritrade merger ~$26B all-stock deal | 2013 Robinhood founding in Menlo Park; Jul 29 2021 NASDAQ HOOD IPO; commission-free trading pioneer |
Status
Active, US robo-advisor + cash account + AUM $55B+ Feb 2025 → $65B+ Nov 2025 + 1M+ customers year-end 2025 + pioneer US robo-advisor + automated investment portfolios + Betterment Cash Reserve + Betterment Checking [1, 2, 3]:
- Betterment LLC (privately-held; US robo-advisor + cash account; pre-IPO) since 2008 Betterment founding by Jon Stein + Eli Broverman in New York City + 2010 Betterment launches as US robo-advisor pioneer + Feb 2025 Betterment AUM $55B+ + Nov 2025 Betterment AUM $65B+ + End-2025 Betterment 1M+ customers.
- Betterment AUM $65B+ end-2025 + 1M+ customers + +$10B AUM growth in 9 months.
- Pioneer US robo-advisor + automated investment portfolios + Betterment Cash Reserve + Betterment Checking + Betterment IRA + Betterment 401(k) + Betterment Crypto + Betterment for Advisors.
- SEC + FINRA + FDIC regulated (via partner banks).
Sources
- 1 Betterment revenue, valuation & funding — Sacra
- 2 Betterment Statistics (2026): AUM, Users, Revenue, & More — Investing in the Web
- 3 Betterment Statistics 2026: Key Growth Insights — CoinLaw
- us-cro In-corpus:
reports/countries/US-united-states.md
Source
Biography extracted from betterment.md. See matrix.md for standards-support matrix if present.