Wallets/mae-maybank
MAE (Maybank E-Wallet)
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Overview
MAE (Maybank E-Wallet) is Maybank's Malaysian e-wallet + mobile banking app, launched 2020 (5th anniversary October 2025) [1, 2, my-cro]. By October 2025, MAE had 10.7 million users + 48% market share in Malaysian mobile-banking segment — Malaysia's largest mobile-banking app.
Maybank macro context: Maybank facilitated RM4+ trillion in digital transactions since 2020 — equivalent to double Malaysia's GDP [3]. 9 of 10 MAE Wallet customers actively use it for day-to-day transactions.
2025-2026 strategic milestones:
- MAE Turns 5 campaign (Oct 30 2025 - Jan 31 2026): 5% p.a. return on RM200+ deposits.
- MAE wallet limit doubling to RM20,000 starting 2026 — supporting rising travel usage abroad.
History
2020 — MAE launches [2] by Maybank as e-wallet + mobile banking.
2020-2024 — Mass Malaysian adoption [3]: RM4+ trillion in digital transactions facilitated by Maybank since 2020.
October 2025 — 5th anniversary [1]: 10.7M users + 48% Malaysian mobile-banking market share.
October 30, 2025 - January 31, 2026 — MAE Turns 5 campaign [1]: 5% p.a. return on RM200+ deposits.
2026 — MAE wallet limit to double to RM20,000 [4]: Strategic travel-usage support.
Ownership & operator
Operating entity: Maybank (Malayan Banking Berhad) — Malaysia's largest bank group (KLSE: MAYBANK).
Major Maybank shareholders: Permodalan Nasional Berhad (PNB), Employees Provident Fund (EPF).
Regulator: BNM (Bank Negara Malaysia) via Maybank banking license.
Technical integration
| Layer | Description |
|---|---|
| Channels | MAE mobile app (iOS + Android; integrated Maybank2u banking + e-wallet) + Maybank cards |
| Identifiers | Phone + QR + card number |
| Malaysian rail | duitnow-qr (PayNet national QR + RPP instant payments) |
| Limit (current) | Up to RM10,000 stored value; doubling to RM20,000 in 2026 |
| Account model | Integrated e-wallet + Maybank banking (single app) |
| Promotional | 5% p.a. return on RM200+ MAE Wallet deposits (Oct 2025 - Jan 2026) |
Users & growth
October 2025 baseline [1]:
- Users: 10.7 million
- Market share: 48% of Malaysian mobile-banking segment (largest)
- Active usage: 9 of 10 customers actively use for day-to-day transactions
Maybank macro context [3]:
- RM4+ trillion digital transactions since 2020 (double Malaysia's GDP)
Use cases
P2P transfers via DuitNow; merchant QR payments; Maybank2u integrated banking (savings + loans + investments + insurance); MAE wallet stored value; bill payments + top-ups; travel-abroad usage (RM20K doubling 2026); 5% p.a. promotional return campaign.
Implementations & partners
Operator: Maybank (Malayan Banking Berhad).
Major Malaysian wallet competitors: [[touch-n-go]] (Touch 'n Go eWallet; 22M+ users; CIMB + Ant Group JV), [[boost]] (11M wallet + 2M Boost Bank), [[shopeepay]] (Sea Group SEA-wide), [[grabpay]] (SEA super-app).
National rail: PayNet (DuitNow + DuitNow QR operator).
Regulator: BNM.
Fun facts
- 2020 launch — MAE is Maybank's integrated e-wallet + mobile banking.
- 10.7M users + 48% Malaysian mobile-banking market share (Oct 2025) — Malaysia's largest mobile-banking app.
- Maybank's RM4+ trillion in digital transactions since 2020 = 2x Malaysia GDP.
- 9 of 10 MAE customers active daily — exceptional engagement.
- MAE Turns 5 campaign: 5% p.a. return on RM200+ deposits (Oct 2025 - Jan 2026).
- RM20,000 wallet limit doubling in 2026 — strategic for travel-abroad usage.
Comparison
| Feature | MAE-Maybank | [[touch-n-go]] (MY rival) | [[boost]] (MY rival) | [[shopeepay]] (SEA super-app) | [[grabpay]] (SEA super-app) |
|---|---|---|---|---|---|
| Operator | Maybank (Malayan Banking Berhad) | Touch 'n Go (CIMB + Ant Group JV) | Boost / Boost Bank (Axiata + RHB) | Sea Group (NYSE: SE) | Grab Holdings (NASDAQ: GRAB) |
| Type | MY bank-integrated e-wallet + mobile banking | MY wallet + transit + bank-adjacent | MY wallet + digital bank | SEA super-app + ShopeePay | SEA super-app |
| Country | Malaysia | Malaysia | Malaysia | 7 SEA | 8 SEA |
| Users | 10.7M (48% MY mobile-banking share — largest) | 22M+ wallet | 11M wallet + 2M active premium | SEA-wide | 46.2M Group MTU |
| Bank license | Maybank (largest MY bank parent) | Bank-adjacent | Boost Bank (Jun 2024) | n/a | GXS Bank SG (sister) |
| 2026 strategic | RM20K limit doubling + 5% p.a. campaign | Touch 'n Go GO transit | MSME financing focus | Sea + Shopee expansion | SEA super-app expansion |
Status
Active, Malaysia's largest mobile-banking app [1, 3]:
- MAE-Maybank since 2020.
- 10.7M users + 48% MY mobile-banking market share (Oct 2025).
- RM4+ trillion Maybank digital transactions since 2020 (2x MY GDP).
- 2026 wallet limit RM20,000 doubling + MAE Turns 5 campaign.
Sources
- 1 MAE Turns 5 5% campaign — Price Shop
- 2 MAE — Maybank2u official
- 3 Maybank RM4T digital tx — Maybank
- 4 MAE RM20K limit doubling — NST
- my-cro In-corpus:
reports/countries/MY-malaysia.md
Source
Biography extracted from mae-maybank.md. See matrix.md for standards-support matrix if present.