Wallets/foodics
Foodics
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Overview
Foodics is GCC's most prominent foodtech-meets-fintech player — Saudi Arabia's leading SaaS restaurant + F&B 360° ecosystem [1, 2, sa-cro]. Founded 2014, headquartered in Riyadh with 5 offices across SA + UAE + Egypt.
2025 H1 performance [3]:
- GMV processed: $6 billion (+27% from H1 2024)
- Revenue growth: +29% in H1 2025
- Restaurant branches served: 33,500+ (+23% YoY)
Funding trajectory [4]:
- 2022 — Series C: $170 million (largest SaaS Series C in MENA), led by Prosus + Sanabil Investments (Saudi PIF-owned investment company).
- 2024 — Kuwait's Kamco Invest acquired undisclosed stake.
- Total funding: $198M across 5 rounds from 16 investors.
- Pre-IPO: Expected Tadawul IPO within 2-3 years.
History
2014 — Foodics founded [2] in Riyadh as restaurant POS SaaS for SA F&B sector.
2018-2021 — GCC expansion [1]: UAE + Egypt + Kuwait + Bahrain + Jordan + Oman + Qatar.
2022 — $170M Series C (largest SaaS Series C in MENA) [4]: Prosus + Sanabil lead.
2024 — Kamco Invest stake acquisition [5].
H1 2025 — $6B GMV (+27% YoY) + 29% revenue growth + 33,500+ active restaurant branches (+23% YoY) [3].
Ownership & operator
Operating entity: Foodics (Riyadh-headquartered MENA foodtech-meets-fintech).
Founder + CEO: Ahmad AlZaini (CEO) + Mosab AlOthmani.
Major investors: Prosus + Sanabil Investments (PIF subsidiary) + Sequoia Capital India (Peak XV) + Endeavor Catalyst + STV + Kamco Invest + others.
Regulator: SAMA (Saudi Central Bank).
Technical integration
| Layer | Description |
|---|---|
| Channels | Foodics POS + mobile app + API integrations |
| Identifiers | Card + Mada (SA national debit) |
| SA rail | mada (Saudi national debit + POS-mandatory) |
| Sub-products | Foodics POS + Foodics Pay (payments) + Foodics Capital (lending) + Foodics Marketplace + Solo Venture (acquired) |
| Countries | SA primary + AE + EG + KW + BH + JO + OM + QA |
| Vertical: F&B / restaurant SaaS + POS + payments + lending |
Users & growth
H1 2025 baseline [3]:
- Active restaurant branches: 33,500+ (+23% YoY)
- H1 2025 GMV processed: $6 billion (+27% from H1 2024)
- H1 2025 revenue growth: +29% YoY
- Total funding: $198M across 5 rounds from 16 investors
Use cases
GCC restaurant POS + management + payment-processing for 33,500+ active branches; Foodics Capital SME lending for restaurant operators; Foodics Pay payments-acceptance via Mada + cards; F&B ecosystem (SaaS + payments + lending + marketplace + acquired Solo Venture).
Implementations & partners
Operator: Foodics (Ahmad AlZaini CEO).
Major investors: Prosus, Sanabil Investments (PIF subsidiary), Sequoia/Peak XV, Endeavor Catalyst, STV, Kamco Invest.
Acquisitions: Solo Venture + leadership investment rounds in 3 other restaurant-tech startups.
Major MENA F&B-SaaS competitors:
- POSist / Restroworks (Indian restaurant POS expanding MENA)
- TouchBistro (Canadian restaurant POS)
- Lightspeed (NYSE: LSPD; global restaurant + retail POS)
- [[hala]] (Saudi SME comprehensive financial infrastructure)
- [[yoco]] (SA SME POS analogue)
- [[geidea]] (SA POS provider with 75% market share)
Regulator: SAMA.
Fun facts
- GCC's most prominent foodtech-meets-fintech player.
- 2014 founding in Riyadh by Ahmad AlZaini + Mosab AlOthmani.
- 33,500+ active restaurant branches (+23% YoY H1 2025).
- H1 2025 GMV $6 billion (+27%) + revenue +29%.
- 2022 $170M Series C = largest SaaS Series C in MENA history; Prosus + Sanabil (PIF) lead.
- 8-country GCC + MENA reach: SA + AE + EG + KW + BH + JO + OM + QA.
- Expected Tadawul IPO within 2-3 years.
- Solo Venture acquisition + 3 restaurant-tech startup-investments — distinctive M&A activity.
Comparison
| Feature | Foodics | [[hala]] (Saudi SME comprehensive comparable) | [[yoco]] (SA SME POS analogous) | [[geidea]] (SA POS giant) | POSist / Restroworks (IN restaurant POS comparable) |
|---|---|---|---|---|---|
| Operator | Foodics (Ahmad AlZaini CEO; Riyadh; Prosus + Sanabil/PIF + Peak XV + Endeavor + STV + Kamco backed) | Hala (TPG + Sanabil $157M Sep 2025) | Yoco Technologies (Pty) Ltd | Geidea (Gulf Capital-acquired SAR 1B / $268M 2018) | POSist / Restroworks |
| Type | GCC restaurant SaaS + POS + Foodics Pay + Foodics Capital + Marketplace + acquisitions (Solo Venture) | Saudi SME comprehensive financial infrastructure | SA SME POS + payment + funding | SA payment-acceptance: 75% market share | Indian restaurant POS expanding MENA |
| Country | SA + AE + EG + KW + BH + JO + OM + QA (8 GCC + MENA) | Saudi + UAE | South Africa | Saudi + Abu Dhabi GP partner | India + MENA expansion |
| Restaurants/SMEs | 33,500+ active restaurant branches (+23% YoY); H1 2025 $6B GMV | 140K+ Saudi/UAE SMEs + $8B annual | 300K+ SA SMEs | 150K+ SA merchants + 700K POS terminals | Major IN restaurants + MENA |
| Funding distinctive | 2022 $170M Series C = largest MENA SaaS round; expected Tadawul IPO 2-3 years; Solo Venture M&A | Sep 2025 $157M Series B (TPG + Sanabil) | R1.23B Series C = largest SA payments raise | 2018 SAR 1B Gulf Capital acquisition | IN expansion to MENA |
Status
Active, GCC's most prominent foodtech-meets-fintech [3, 4]:
- Foodics (Ahmad AlZaini CEO) since 2014.
- 33,500+ active restaurant branches + H1 2025 $6B GMV + 29% revenue growth (+23% YoY).
- 2022 $170M Series C (largest SaaS Series C in MENA history; Prosus + Sanabil/PIF lead).
- Expected Tadawul IPO within 2-3 years.
- 8-country GCC + MENA reach + 5 offices.
- SAMA-regulated.
Sources
- 1 Foodics — official
- 2 Foodics GCC's most prominent — Entrepreneur MENA
- 3 Foodics $6B H1 2025 GMV — MENABytes
- 4 Foodics $170M Series C — Foodics press
- 5 Kamco Invest acquires Foodics stake — Wamda
- sa-cro In-corpus:
reports/countries/SA-saudi-arabia.md
Source
Biography extracted from foodics.md. See matrix.md for standards-support matrix if present.