Wallets/trustly
Trustly
0 standards supported
Overview
Trustly is Europe's leading Pay-by-Bank A2A processor, founded 2008 in Sweden [1, 2, [global-cro]]. 2025 — Trustly surpassed 120 million users globally [3] — landmark Pay-by-Bank adoption milestone. Trustly connects 9,000+ merchants to 650+ million consumers via 12,000+ banks across 30+ markets + processed ~$100 billion in payments in 2025.
European A2A macro (2025-2026) [1]: A2A volumes expected to grow 30% in 2025; European A2A transaction value forecast to exceed €850 billion by 2026.
2025 milestones:
- Trustly ID launch [3]: Biometric payment + identification solution; speeds up logins for gaming partners.
- April 2025 — Paytweak partnership [4]: Unified A2A payment solution for European businesses; faster + more secure + lower-cost payment infrastructure.
- 2025 — Bonprix fashion implementation of Trustly A2A — major retail-vertical anchor.
History
2008 — Trustly founded [2] in Stockholm, Sweden.
2010s — European A2A expansion [2]: NO + DK + FI + DE + NL + FR + GB.
2018 — US market entry + US merchant Pay-by-Bank coverage.
2020 — Nordic Capital-led acquisition at ~$9B valuation.
2025 — 120M+ users milestone + Trustly ID biometric launch + Paytweak partnership + Bonprix implementation [3, 4].
Ownership & operator
Operating entity: Trustly Group AB.
Major owner: Nordic Capital (lead 2020 acquisition at ~$9B valuation).
Regulator: FI (Finansinspektionen Sweden) + per-country European regulators.
Technical integration
| Layer | Description |
|---|---|
| Type | A2A (account-to-account) Pay-by-Bank processor (NOT consumer wallet primarily) |
| Channels | Online checkout + API integration |
| Identifiers | Bank account |
| Coverage | 12,000+ banks across 30+ markets |
| Customer base | 9,000+ merchants + 650+ million reachable consumers |
| Account model | Direct bank-account A2A (bypasses card networks) |
| Trustly ID (2025+) | Biometric payment + identification solution |
| Gaming partners: Significant gaming-industry vertical |
Users & growth
2025 baseline [3]:
- Active users: 120+ million (global Pay-by-Bank milestone)
- Annual processing: ~$100 billion (2025)
- Markets: 30+
- Banks integrated: 12,000+
- Merchants: 9,000+
- Reachable consumers: 650+ million
European A2A macro: 30% growth in 2025; €850B forecast by 2026.
Use cases
Pay-by-Bank A2A online checkout for 9,000+ merchants across 30+ markets; gaming-vertical fast logins via Trustly ID biometrics (2025+); pay-by-bank instant settlement (bypassing card-network fees); Bonprix-fashion retail (2025+); European businesses unified A2A via Paytweak partnership (Apr 2025+).
Implementations & partners
Operator: Trustly Group AB (Sweden).
Major owner: Nordic Capital (2020 ~$9B acquisition).
Strategic partners (2025+): Paytweak (April 2025 unified European A2A).
Retail partners: Bonprix (fashion; 2025+).
Major Pay-by-Bank + A2A competitors:
- [[ideal]] (NL national A2A — being replaced by Wero)
- wero (EPI pan-European unified wallet)
- bizum + [[swish]] + [[mb-way]] + bancomat-pay (EMPSA national consortia)
- [[satispay]] (Italy)
- GoCardless (UK + global Direct Debit)
- Plaid (US-anchored)
- TrueLayer (UK PSD2-anchored open banking)
Regulator: FI (Sweden) + per-country EU.
Fun facts
- 2008 founding in Stockholm — European Pay-by-Bank pioneer.
- 2025: 120M+ users + 30+ markets + ~$100B annual processing.
- 9,000+ merchants + 650+ million reachable consumers via 12,000+ banks.
- 2020 Nordic Capital acquisition at ~$9B valuation.
- Trustly ID 2025 launch — biometric payment + identification for gaming + beyond.
- April 2025 Paytweak partnership — unified European A2A.
- Strategic positioning: "silent card killer" — A2A bypasses card-network fees.
Comparison
| Feature | Trustly | GoCardless (UK/global analogous) | Plaid (US-anchored analogous) | TrueLayer (UK PSD2-anchored) | wero (EPI consumer-wallet analogous) |
|---|---|---|---|---|---|
| Operator | Trustly Group AB (Sweden; Nordic Capital majority) | GoCardless | Plaid Inc. | TrueLayer | EPI Company |
| Type | European Pay-by-Bank A2A processor | UK + global Direct Debit | US + global open-banking aggregator | UK PSD2 open banking | Pan-European A2A unified wallet |
| Country | 30+ markets | UK + global | US + global | UK + EU + AU + BR | DE + FR + BE + LU + NL (transition) |
| Users | 120M+ (2025); 650M+ reachable; 9K+ merchants | 85K+ merchants | 8K+ apps/companies | 1M+ businesses | Phased rollout |
| Distinctive | 30+ markets European Pay-by-Bank leadership; Trustly ID biometric Jun 2025; ~$100B 2025 processing | UK Direct Debit dominance | Visa $5.3B acquisition blocked 2021 | UK open-banking infra | European sovereignty initiative |
Status
Active, European Pay-by-Bank A2A leader [3]:
- Trustly Group AB since 2008.
- 2025: 120M+ users + ~$100B processing + 30+ markets + 9K+ merchants + 12K+ banks + 650M+ reachable consumers.
- Trustly ID biometric 2025 launch + April 2025 Paytweak partnership.
- Nordic Capital majority owner.
- FI (Sweden) + per-country EU-regulated.
Sources
- 1 A2A payments overview — The Paypers
- 2 About Trustly
- 3 Trustly 120M users
- 4 Trustly + Paytweak partnership — Tech.eu
- [global-cro] In-corpus: see country reports across SE/NO/DK/FI/DE/NL/FR/GB/US
Source
Biography extracted from trustly.md. See matrix.md for standards-support matrix if present.