Wallets/snapp-pay
SnappPay
0 standards supported
Overview
SnappPay is Iran's leading BNPL (Buy Now Pay Later) wallet, launched 2020 by Snapp Group [1, 2, ir-cro]. Snapp Group is Iran's dominant ride-hailing super-app — 72+ million active users + 5.9 million daily rides (Iran's Uber-equivalent + Iran's largest internet company). SnappPay leverages Snapp's super-app ecosystem to embed BNPL credit + payment + Snapp-ecosystem services.
Iran-specific context: International sanctions exclude Iran from SWIFT + Visa/Mastercard — so domestic wallets like SnappPay (+ Snapp Group + Shaparak national switch) dominate.
History
Snapp launches 2014 [wiki-snapp] as Iranian ride-hailing app.
2018 — Snapp becomes Iran's largest internet company by valuation.
2020 — SnappPay launches [2] as Snapp Group's BNPL arm.
2020-2024 — Mass Iranian adoption [1]: Leveraging Snapp Group super-app users.
2025 — Continued operation as Iran's leading BNPL wallet.
Ownership & operator
Operating entity: SnappPay — fintech subsidiary of Snapp Group.
Parent: Snapp Group (Iran's ride-hailing super-app + Iran's largest internet company; 72M+ active users).
Snapp investors (historical): South African MIH Holdings + Iran Internet Group.
Regulator: Central Bank of Iran (CBI).
Technical integration
| Layer | Description |
|---|---|
| Channels | SnappPay mobile app (Android primary; Iran iOS limited) |
| Identifiers | Phone |
| Iranian context | Iran excluded from SWIFT + Visa/Mastercard (sanctions) — domestic wallets dominate |
| National rail | Shaparak (Iranian national payment switch) |
| Sub-products | BNPL credit + Snapp-ride payments + Snapp-ecosystem services + bill payment |
| Snapp super-app integration | Native payments for Snapp ride-hailing + Snapp Food + SnappShop |
Users & growth
Snapp Group baseline (2024-2025) [wiki-snapp]:
- Snapp Group active users: 72+ million
- Daily rides: 5.9 million
- Iran's largest internet company
SnappPay sub-set — uses Snapp Group users as addressable base for BNPL.
Use cases
BNPL credit installments for Snapp-ecosystem purchases; Snapp ride-hailing payments; Snapp Food food delivery payments; SnappShop e-commerce payments; bill payments; merchant BNPL payments.
Implementations & partners
Operator: SnappPay (Snapp Group subsidiary).
Parent: Snapp Group (Iranian ride-hailing super-app).
National rail: Shaparak (Iranian national payment switch).
Major Iranian competitors: Tap30 (rival ride-hailing); Zarinpal, IDPay, Pay.ir (Iranian payment gateways); TejaratPay, Shetab Bank wallets.
Regulator: Central Bank of Iran.
Fun facts
- Iran's Uber-equivalent — Snapp Group is Iran's dominant ride-hailing super-app (72M+ active users + 5.9M daily rides).
- Iran's largest internet company by valuation.
- SnappPay BNPL launched 2020 — leverages Snapp super-app ecosystem.
- Iranian sanctions context: Iran excluded from SWIFT + Visa/Mastercard — domestic wallets dominate.
- Snapp investors include South African MIH Holdings (Naspers).
Comparison
| Feature | SnappPay | Tap30 (IR ride-hailing rival) | Zarinpal (IR gateway) | [[grabpay]] (SE Asian analogous super-app) | [[careem-pay]] (MENA analogous super-app) |
|---|---|---|---|---|---|
| Operator | SnappPay (Snapp Group subsidiary) | Tap30 | Zarinpal | Grab Holdings | Careem Networks (Uber subsidiary) |
| Type | Iranian super-app BNPL + payments | Iranian ride-hailing wallet | Iranian payment gateway | SE Asian super-app embedded | MENA super-app + remittance |
| Country | Iran | Iran | Iran | 8 SE Asian | 13 MENA + adjacent |
| Super-app users | 72M+ (Snapp Group) | Major | n/a | 46.2M Group MTU | 50M+ |
| Sanctions context | Iran-domestic only (sanctions) | Iran-domestic | Iran-domestic | Global integration | Global integration |
Status
Active, Iran's leading BNPL super-app wallet [1, 2]:
- SnappPay (Snapp Group subsidiary) since 2020.
- Snapp super-app: 72M+ active users + 5.9M daily rides.
- Iran's largest internet company parent.
- Domestic-only operation due to sanctions.
Sources
- 1 SnappPay — official
- 2 Snapp — Wikipedia
- 3 Snapp launches SnappPay BNPL — Techrasa
- 4 SnappPay — Startup Ranking
- ir-cro In-corpus:
reports/countries/IR-iran.md
Source
Biography extracted from snapp-pay.md. See matrix.md for standards-support matrix if present.