Wallets/rappipay
RappiPay
0 standards supported
Overview
RappiPay is Rappi's super-app embedded fintech division, expanding Rappi (Colombia's first unicorn, $5.25B LATAM super-app) from delivery into comprehensive financial services [1, 2, co-cro]. RappiPay has ~750,000 Colombian users + 120,000+ credit cards distributed + savings accounts to 300,000+ Colombians + Colombia's highest interest rate at 14%. April 2025 RappiPay Colombia CEO change to strengthen fintech competitiveness. RappiCuenta product (savings + low-amount deposits) launched January 2023; RappiCard credit card via Davivienda alliance with Rappi.
History
Rappi founded 2015 in Bogotá, Colombia [wiki-rappi] — Latin America's leading delivery super-app.
2020 — RappiPay launches [2] as Rappi's fintech division.
January 2023 — RappiCuenta launches [2]: Savings account + low-amount deposits.
2023-2024 — RappiCard via Davivienda alliance [2]: Credit card distribution.
April 2025 — RappiPay Colombia CEO change [3]: Strategic refresh for fintech competitiveness.
2025 — 750K Colombian users + 120K+ credit cards + 300K+ savings accounts + 14% interest rate (Colombia's highest) [2].
Ownership & operator
Operating entity: RappiPay — fintech division of Rappi Inc.
Parent: Rappi Inc. — $5.25 billion LATAM super-app (delivery + fintech + AI); Colombia's first tech unicorn.
Founders (Rappi): Simón Borrero (CEO) + Sebastián Mejía + Felipe Villamarín — Colombian entrepreneurs.
Major Rappi investors: SoftBank Vision Fund, T. Rowe Price, Sequoia (now Peak XV), Andreessen Horowitz, DST Global, GIC, Y Combinator.
RappiCard banking partner: Davivienda (Colombian bank).
Regulators: Superintendencia Financiera de Colombia + per-country.
Technical integration
| Layer | Description |
|---|---|
| Channels | Embedded within Rappi super-app (iOS + Android) + RappiPay standalone app + RappiCard (credit) |
| Identifiers | Phone + email + card number |
| Colombian rails | transfiya + [[bre-b]] (Sep 2025+) |
| Sub-products | RappiCuenta (savings + low-amount deposits) + RappiCard (credit via Davivienda) + RappiPay transfers + Rappi-ecosystem payments + virtual credit card |
| Rappi-ecosystem integration | Native payment for Rappi delivery + RappiTienda + RappiTravel + RappiViajes |
Users & growth
2025 [2]:
- Colombian users: ~750,000
- Credit cards distributed: 120,000+
- Savings accounts: 300,000+ Colombians
- Interest rate: 14% (Colombia's highest)
- Rappi super-app group users: 3M+ across LATAM
Use cases
Rappi-ecosystem delivery + ride-hailing payments (cardinal Rappi integration); P2P transfers via Transfiya / Bre-B; RappiCard credit card (Davivienda alliance); RappiCuenta savings (Colombia's highest interest rate at 14%); virtual credit card; bill payments.
Implementations & partners
Operator: RappiPay (Rappi Inc. fintech division).
Parent: Rappi Inc. (Colombian super-app unicorn).
Banking alliance: Davivienda (RappiCard credit card distribution).
Major Colombian competitors: nequi (Bancolombia; 23.5M), daviplata (Davivienda; 18.7M; competing while also alliance partner), MOVii, Lulo Bank.
Regulator: Superintendencia Financiera de Colombia.
Fun facts
- Rappi is Colombia's first tech unicorn ($5.25B LATAM super-app) — RappiPay is its fintech-expansion play.
- 750K Colombian RappiPay users + 120K+ credit cards + 300K+ savings accounts.
- Colombia's highest savings interest rate at 14% — distinctive yield positioning.
- RappiCard via Davivienda alliance — interesting: DaviPlata is competitor while Davivienda is RappiCard banking partner.
- April 2025 RappiPay Colombia CEO change — strategic refresh for fintech competitiveness.
- Founded 2015 by Simón Borrero + Sebastián Mejía + Felipe Villamarín — Colombian entrepreneurs.
- Major Rappi backers: SoftBank Vision Fund + T. Rowe Price + Sequoia + Andreessen Horowitz + DST Global + GIC + Y Combinator.
Comparison
| Feature | RappiPay | nequi | daviplata | MOVii (CO) | [[grabpay]] (SE Asian analogous super-app) |
|---|---|---|---|---|---|
| Operator | RappiPay (Rappi Inc. fintech division) | Nequi (Bancolombia business line) | DaviPlata (Davivienda business line) | MOVii (independent CO neobank) | Grab Holdings (NASDAQ: GRAB) |
| Type | Super-app embedded fintech | Colombian digital wallet → neobank | Colombian digital wallet → neobank | Independent CO neobank | SE Asian super-app embedded |
| Country | CO primary + MX + BR | Colombia | Colombia | Colombia | 8 SE Asian |
| Users (2025) | 750K (CO) + 3M (group) | 23.5M | 18.7M | Major | 46.2M Group MTU |
| Distinctive | Rappi super-app delivery + Davivienda alliance + Colombia's 14% savings rate | Bancolombia A La Mano 5.4M+ integration | Women 56% + neobank transformation | Movilway predecessor | GXS Bank SG digital bank |
Status
Active, Rappi super-app embedded Colombian fintech [1, 2]:
- RappiPay (Rappi Inc. fintech division).
- 750K Colombian users + 120K+ credit cards + 300K+ savings accounts.
- Colombia's highest savings rate at 14%.
- RappiCard via Davivienda alliance.
- April 2025 CEO change for strategic refresh.
Sources
- 1 Rappi delivery to financial super app — InclusiveMoney
- 2 RappiPay — Colombia Fintech
- 3 Rappi — Wikipedia
- 4 Rappi $5.25B super-app — Solsaga
- co-cro In-corpus:
reports/countries/CO-colombia.md
Source
Biography extracted from rappipay.md. See matrix.md for standards-support matrix if present.