Wallets/stori
Stori
0 standards supported
Overview
Stori is Mexico's most inclusive credit-card-focused neobank — designed for underserved + no-credit-history Mexicans [1, 2, mx-cro]. Founded 2018, Stori reached 3+ million Mexicans by 2025 (up from 1.4M in 2022). Stori is 100% approval, easy + fast, with only few requirements — distinctive financial-inclusion positioning. Stori partnered with Shein 2024-2025 to launch Shein credit card — distinctive co-brand expanding credit-access for Shein-shopping Mexicans.
History
2018 — Stori founded [2] (some sources cite 2019 for Mexico operations launch).
2020-2022 — Mass underserved-Mexican credit-card adoption [3]: From 1.4M (2022) toward 3M+ (2025).
2022 — Series C funding round + unicorn status [wiki-stori].
2024 — Stori-Shein credit card partnership [3]: Expanded credit access for Shein-shopping Mexicans.
2025 — 3M+ Mexicans use Stori [2].
Ownership & operator
Operating entity: Stori (Mexican neobank).
Co-founders: Bin Chen + Marlene Garayzar + Jorge Tovar + Nick Chen + GY Liu — diverse Chinese-Mexican founding team.
Major investors: GIC + Lightspeed + General Catalyst + Goodwater Capital + Vision Plus Capital + Tresalia Capital + Source Code Capital + BAI Capital + Davidson Kempner + others. Series C 2022 valued Stori as unicorn (~$1.2B).
Regulator: CNBV (Comisión Nacional Bancaria y de Valores).
Technical integration
| Layer | Description |
|---|---|
| Channels | Stori mobile app (iOS + Android) + Stori Card (Mastercard or Visa per product) |
| Identifiers | Phone + email + card number |
| Distinctive products | Stori Card (Mexico's most inclusive credit card — 100% approval, no credit history required) + Stori Savings (high-yield) + Stori Plazos (fixed-term investments) + Shein co-branded credit card (2024+) |
| Target demographic | Underserved + no-credit-history Mexicans |
Users & growth
2025 [2]:
- Mexican users: 3+ million (up from 1.4M in 2022)
- Series C valuation (2022): ~$1.2B (unicorn status)
- Notable partnership: Shein co-branded credit card
Use cases
Mexican consumer credit access (cardinal use — for underserved + no-credit-history); Stori Card (Mastercard/Visa); high-yield savings (Stori Ahorro); fixed-term investments (Stori Plazos); Shein co-brand credit (2024+); credit-history building for underbanked Mexicans.
Implementations & partners
Operator: Stori.
Major investors: GIC, Lightspeed, General Catalyst, Goodwater Capital, Vision Plus Capital, Tresalia Capital, Source Code Capital, BAI Capital, Davidson Kempner.
Co-branded partnership: Shein (2024+ credit card).
Major Mexican competitors: Nubank Mexico (13M+ customers), [[klar]] (2M+ users; Bineo acquisition), [[hey-banco]] (600K+; independent Jan 2026), Albo, Cuenca (US-MX neobank), Mercado Pago Mexico.
Fun facts
- 2018 founded with diverse Chinese-Mexican founding team (Bin Chen + Marlene Garayzar + Jorge Tovar + Nick Chen + GY Liu).
- Mexico's most inclusive credit card: 100% approval + no credit history required + no annual fee — distinctive underserved-Mexican-credit-access positioning.
- 3M+ Mexicans use Stori (2025) — up from 1.4M (2022).
- Unicorn status from 2022 Series C (~$1.2B valuation).
- Shein co-branded credit card (2024+) — distinctive e-commerce-partner expansion.
- GIC (Singapore sovereign wealth) lead investor — substantial international backing.
- 48% of Mexican adults unbanked: Stori's structural market context.
- Klar + Stori "building credit-led ecosystems for underbanked consumers" (commonly compared positioning).
Comparison
| Feature | Stori | [[klar]] | Nubank Mexico | [[hey-banco]] | Albo |
|---|---|---|---|---|---|
| Operator | Stori (Chinese-Mexican co-founders) | Klar (German-Mexican co-founders) | Nu Holdings (NYSE: NU) | Hey Banco (independent Jan 2026) | Albo |
| Type | Credit card for underserved + high-yield savings + investments | Credit + savings + investments + Bineo banking license pending | Mass-market LATAM neobank | Digital bank (post-Banregio split) | Mexican digital wallet |
| Users (2025) | 3M+ | 2M+ | 13M+ | 600K+ | Major |
| Distinctive | 100% approval credit card (Mexico's most inclusive) + Shein co-brand | $190M Series C Jul 2025 + Bineo acquisition Sep 2025 | LATAM-largest neobank | Profitable independence + agentic AI 2026 | Mexican wallet pioneer |
| Funding | ~$1.2B unicorn 2022 Series C | $190M Series C Jul 2025 | NYSE-listed | Banregio subsidiary heritage | Private |
Status
Active, leading Mexican inclusive-credit-card neobank [1, 3]:
- Stori since 2018.
- 3+ million Mexicans use Stori (2025).
- Unicorn status from 2022 Series C (~$1.2B).
- Shein co-branded credit card (2024+).
- GIC + Lightspeed + General Catalyst lead investors.
- Mexico's most inclusive credit card — 100% approval + no credit history required.
Sources
- 1 Stori — official
- 2 Stori About Us — official
- 3 Stori × Shein credit card — LatamList
- 4 Top neobanks Mexico — Coinscrap Finance
- mx-cro In-corpus:
reports/countries/MX-mexico.md
Source
Biography extracted from stori.md. See matrix.md for standards-support matrix if present.