Wallets/m1-finance
M1 Finance
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Overview
M1 Finance is US automated investing platform + 1M+ M1 users May 2026 + $12B AUM Sep 2025 + 82.7% M1 investors auto-invest enabled Q1 2026 [1, 2, us-cro]. 2025-2026 baseline: M1 Finance 1M+ users + $12B AUM + 82.7% M1 investors auto-invest enabled Q1 2026 (distinctive US automated investing scale); M1 Pies distinctive M1 automated portfolio rebalancing innovation + Auto-invest distinctive systematic investing.
Distinctive M1 Finance positioning:
- US automated investing platform + M1 Pies distinctive M1 automated portfolio rebalancing innovation
- 1M+ M1 users May 2026 + $12B AUM Sep 2025 distinctive US automated investing platform scale
- 82.7% M1 investors auto-invest enabled Q1 2026 (distinctive US automated investing systematic adoption)
- "M1 is one-of-a-kind financial portfolio suitable for buy-and-hold investors + those seeking platform that does portfolio rebalancing for you"
- Apr 2015 M1 Finance founding by Brian Barnes → distinctive US automated investing heritage
- M1 limited trading windows + weekday customer service distinctive M1 buy-and-hold investor focus
History
Apr 2015 — M1 Finance founded by Brian Barnes in Chicago, Illinois → distinctive US automated investing heritage.
2016 — M1 Finance mobile app launches with M1 Pies distinctive automated portfolio rebalancing.
Sep 2025 — M1 Finance $12B AUM [2].
May 2026 — M1 Finance 1M+ users [1].
Q1 2026 — 82.7% M1 investors auto-invest enabled (distinctive US automated investing systematic adoption) [3].
Ownership & operator
Operating entity: M1 Holdings Inc (privately-held; Chicago, Illinois HQ).
Major shareholders: Brian Barnes (founder + CEO) + Coatue Management + Right Side Capital Management + Clocktower Technology Ventures + venture capital investors.
Regulators: SEC + FINRA + state-level.
Technical integration
M1 Finance mobile app (iOS + Android) + m1.com web + M1 Spend FDIC-insured by Lincoln Savings Bank partner-issued + M1 Borrow + M1 Plus subscription tier + M1 Crypto (M1 cryptocurrency partner-issued via Apex Crypto); M1 Pies distinctive M1 automated portfolio rebalancing innovation + M1 Auto-Invest distinctive systematic investing.
Users & growth
May 2026: M1 Finance 1M+ users; Sep 2025: $12B AUM; Q1 2026: 82.7% M1 investors auto-invest enabled.
Use cases
US retail automated investing via M1 Finance mobile + m1.com web + M1 Spend FDIC-insured by Lincoln Savings Bank partner-issued + M1 Borrow + M1 Plus subscription tier + M1 Crypto; M1 Pies distinctive M1 automated portfolio rebalancing innovation + M1 Auto-Invest distinctive systematic investing + buy-and-hold investor focus.
Implementations & partners
Operator: M1 Holdings Inc (privately-held; Chicago, Illinois HQ); Brian Barnes (founder + CEO) + Coatue Management + Right Side Capital Management + Clocktower Technology Ventures + venture capital investors.
Banking + crypto partners: Lincoln Savings Bank (M1 Spend FDIC-insured partner-issued) + Apex Crypto (M1 Crypto cryptocurrency partner-issued).
Major US automated + retail investing competitors: [[robinhood]] (US #1 by app users; commission-free pioneer + crypto + Bitstamp + UK + EU expansion + Jul 29 2021 NASDAQ IPO) + [[etoro]] (global social trading + 40M+ users + May 14 2025 NASDAQ IPO) + [[webull]] (US commission-free + Chinese fintech US brokerage + Apr 11 2025 NASDAQ SPAC + 25.9M users) + [[interactive-brokers]] (world's largest electronic broker by DARTs + 4,368,000 trades/day + Aug 28 2025 S&P 500 inclusion) + [[sofi-invest]] ([[sofi]] investment arm; US neobank + investment) + [[public-com]] (US social investing) + Wealthfront (US robo-advisor) + Betterment (US robo-advisor pioneer) + [[fidelity]] (US #1 by AUM) + [[charles-schwab]] (US #2 post-TD Ameritrade $26B acquisition).
Regulators: SEC + FINRA + state-level.
Fun facts
- US automated investing platform + M1 Pies distinctive M1 automated portfolio rebalancing innovation.
- 1M+ M1 users May 2026 + $12B AUM Sep 2025 distinctive US automated investing platform scale.
- 82.7% M1 investors auto-invest enabled Q1 2026 (distinctive US automated investing systematic adoption).
- "M1 is one-of-a-kind financial portfolio suitable for buy-and-hold investors + those seeking platform that does portfolio rebalancing for you".
- Apr 2015 M1 Finance founding by Brian Barnes in Chicago, Illinois → distinctive US automated investing heritage.
- M1 limited trading windows + weekday customer service distinctive M1 buy-and-hold investor focus.
Comparison
| Feature | M1 Finance | [[robinhood]] (US #1 by app users rival; commission-free pioneer + crypto + Bitstamp + UK + EU expansion) | [[etoro]] (global social trading + 40M+ users + May 14 2025 NASDAQ IPO rival) | [[webull]] (US commission-free + Chinese fintech US brokerage + Apr 11 2025 NASDAQ SPAC + 25.9M users rival) | [[sofi-invest]] ([[sofi]] investment arm rival; US neobank + investment) |
|---|---|---|---|---|---|
| Operator | M1 Holdings Inc (privately-held; Chicago, Illinois HQ; Brian Barnes founder + CEO) | Robinhood Markets Inc. (NASDAQ: HOOD) | eToro Group Ltd (NASDAQ: ETOR) | Webull Corporation (NASDAQ: BULL) | SoFi Securities LLC (SoFi Technologies Inc. NASDAQ: SOFI parent) |
| Type | US automated investing platform + 1M+ users May 2026 + $12B AUM Sep 2025 + 82.7% auto-invest enabled Q1 2026 + M1 Pies distinctive M1 automated portfolio rebalancing + buy-and-hold investor focus + limited trading windows | Most-used US stock trading app + 10.8M users + commission-free pioneer + crypto + Bitstamp + UK + EU expansion + Jul 29 2021 NASDAQ IPO | Global social trading + 40M+ users in 75+ countries + CopyTrader + Smart Portfolios + multi-jurisdiction regulated + May 14 2025 NASDAQ IPO | US commission-free + Chinese fintech US brokerage + 25.9M registered users Q3 2025 + Apr 11 2025 NASDAQ SPAC listing | SoFi investment arm + SoFi neobank + lending + investing all-in-one fintech |
| Country | US | US + GB + AU | IL + 75+ countries | US + JP + KR + UK + AU + 14+ markets | US |
| Distinctive | Apr 2015 M1 Finance founding by Brian Barnes in Chicago, Illinois (US automated investing heritage); 2016 M1 Finance mobile app launch with M1 Pies; Lincoln Savings Bank M1 Spend FDIC-insured partner-issued; Apex Crypto M1 Crypto partner-issued; 82.7% M1 investors auto-invest enabled Q1 2026 | 2013 founding by Vlad Tenev + Baiju Bhatt; Mar 2015 mobile app launch (commission-free pioneer); 2018 Robinhood Crypto launch; Jul 29 2021 NASDAQ IPO; 2024 Bitstamp $200M acquisition | 2007 founding by Yoni Assia + Ronen Assia + David Ring in Tel Aviv; 2010 CopyTrader launch; May 14 2025 NASDAQ IPO at $52/share + +29% debut + $5.4B+ market cap | 2017 founding by Wang Anquan; May 2018 mobile app launch; Apr 11 2025 NASDAQ SPAC listing; 2024 Kalshi prediction markets partnership | 2011 SoFi founding by Stanford University students; Jun 1 2021 SoFi SPAC public listing; Jan 2022 SoFi Bank N.A. OCC national bank charter via Golden Pacific Bank $22.3M acquisition |
Status
Active, US automated investing platform + 1M+ M1 users May 2026 + $12B AUM Sep 2025 [1, 2, 3]:
- M1 Holdings Inc (privately-held; Chicago, Illinois HQ; Brian Barnes founder + CEO) since Apr 2015 M1 Finance founding + 2016 M1 Finance mobile app launch with M1 Pies.
- 1M+ M1 users May 2026 + $12B AUM Sep 2025 + 82.7% M1 investors auto-invest enabled Q1 2026.
- Lincoln Savings Bank M1 Spend FDIC-insured partner-issued + Apex Crypto M1 Crypto partner-issued.
- SEC + FINRA + state-level regulated.
Sources
- 1 M1 Finance Statistics in 2026: AUM, Users, Revenue, & More — Investing in the Web
- 2 Should You Use M1 Finance to Invest in 2025? — U.S. News
- 3 What percentage of investors use automated investing? — M1
- us-cro In-corpus:
reports/countries/US-united-states.md
Source
Biography extracted from m1-finance.md. See matrix.md for standards-support matrix if present.