E-Trade (Morgan Stanley)

Overview

E-Trade (Morgan Stanley) is Morgan Stanley NYSE: MS US-based brokerage subsidiary post-Oct 2 2020 ~$13B acquisition + one of US's largest commission-free brokerage + Morgan Stanley wealth management retail customer platform + ~7.5M+ E-Trade customers [1, us-cro].

History

1982 — TradePlus founded by Bill Porter as US-based online brokerage distinctive US online brokerage heritage as one of US's first online brokerages.

1991 — TradePlus renamed E-Trade.

Oct 2 2020 — Morgan Stanley acquires E-Trade for ~$13B distinctive US brokerage consolidation as Morgan Stanley wealth management retail expansion.

2010 — E-Trade Mobile app launch.

Ownership & operator

Operating entity: E-Trade Morgan Stanley (US-based brokerage; Morgan Stanley subsidiary).

Major shareholders: Morgan Stanley (NYSE: MS; US-based investment bank + wealth management) fully owned.

Regulators: SEC + FINRA + OCC + Federal Reserve + FDIC.

Technical integration

E-Trade Mobile app (iOS + Android; ~7.5M+ E-Trade customers) + us.etrade.com online + Morgan Stanley Private Bank US-based commercial banking + E-Trade Visa + Mastercard cards + E-Trade Brokerage; ACH + FedNow.

Implementations & partners

Morgan Stanley parent: [[morgan-stanley]] (Morgan Stanley; NYSE: MS; US-based investment bank + wealth management; E-Trade + Eaton Vance + Solium + Smith Barney parent).

Major US brokerage + bank + payments competitors: [[charles-schwab]] (Charles Schwab; NYSE: SCHW; US-based banking + brokerage; ~35M+ customers; TD Ameritrade Oct 6 2020 ~$26B acquisition consolidation) + [[fidelity-investments]] (Fidelity Investments; ~50M+ Fidelity Investments customers; Abigail Johnson family ~49% controlling) + [[robinhood]] (Robinhood Markets; NASDAQ: HOOD; US-based commission-free brokerage; ~24M+ US customers) + [[webull]] (Webull; NASDAQ: BULL; US-based commission-free brokerage) + [[interactive-brokers]] (Interactive Brokers; NASDAQ: IBKR; US-based brokerage) + [[chase-mobile]] (Chase Mobile; JPMorgan Chase US; NYSE: JPM) + [[bank-of-america]] (Bank of America; NYSE: BAC) + [[wells-fargo]] (Wells Fargo; NYSE: WFC) + [[citi-mobile]] (Citi Mobile US; Citigroup NYSE: C) + [[us-bank]] (US Bank; NYSE: USB) + [[ally-bank-app]] (Ally Bank; NYSE: ALLY) + [[marcus-by-goldman-sachs]] (Marcus by Goldman Sachs) + [[chime]] (Chime; NASDAQ: CHYM).

Regulators: SEC + FINRA + OCC + Federal Reserve + FDIC.

Status

Active, Morgan Stanley NYSE:MS US-based brokerage subsidiary post-Oct 2 2020 ~$13B acquisition + one of US's largest commission-free brokerage + Morgan Stanley wealth management retail customer platform + ~7.5M+ E-Trade customers [1, 2].

Sources

• 1 E-Trade — official
• 2 E-Trade — Wikipedia
• us-cro In-corpus: reports/countries/US-united-states.md

Source

Biography extracted from etrade.md. See matrix.md for standards-support matrix if present.