Wallets/iyzico
iyzico
0 standards supported
Overview
iyzico is Turkey's leading online payment processor + checkout solution, founded 2013 [1, 2, tr-cro]. iyzico provides payments to 300+ marketplaces (with 400,000+ personal sellers of different sizes) and 30,000+ online merchants using its checkout solution. Brands like Amazon, Nike, H&M, Zara collaborate with iyzico in Turkey.
June 11, 2019 — PayU acquired iyzico for $165 million [3, 4] — at the time Turkey's largest fintech-acquisition record. The deal strengthened PayU's Turkish position + accelerated SMB business with iyzico's automated solutions + facilitated an "online bridge" between Turkey + CEE + Africa for cross-border trade in local currencies.
History
2013 — iyzico founded [1] in Istanbul.
2014-2018 — Rapid Turkish merchant adoption [1]: 300+ marketplaces + 400K+ personal sellers + 30K+ online merchants.
June 11, 2019 — PayU/Naspers acquires iyzico for $165 million [3, 4]: TR's largest fintech-acquisition record.
2020-2025 — Continued operation under PayU/Prosus [1].
Ownership & operator
Operating entity: iyzico — subsidiary of PayU.
Parent: PayU (Netherlands-headquartered online payment service provider).
Ultimate parent: Prosus N.V. (Naspers spin-off; Euronext: PRX).
Founders (iyzico): Barbaros Özbuğutu + Tahsin Isin + team.
Regulator: CBRT / BRSA Turkish payment-services regulators.
Technical integration
| Layer | Description |
|---|---|
| Channels | Merchant checkout (online) + API integration for marketplaces |
| Identifiers | Card number (merchant-side processing) |
| Customer type | B2B (merchants + marketplaces) — not consumer wallet |
| Marketplaces served | 300+ (400K+ personal sellers) |
| Online merchants | 30,000+ |
| Brand collaborations | Amazon Turkey, Nike, H&M, Zara |
Use cases
Merchant online checkout; marketplace payments processing (300+ marketplaces); SMB checkout solutions; cross-border-trade payments (Turkey ↔ CEE ↔ Africa); recurring billing; subscription payments.
Implementations & partners
Operator: iyzico (PayU/Prosus subsidiary).
Parent: PayU (Netherlands; Naspers/Prosus subsidiary).
Brand customers: Amazon Turkey, Nike, H&M, Zara + 30K+ Turkish online merchants.
Major Turkish payment-processor competitors: iyzico's standout differentiator was acquired-by-major-global-player position; competes with PayTR, PayU Turkey (sister-brand pre-2019 merger), traditional Turkish bank merchant-acquiring (Garanti, Akbank, İşbank), TROY/BKM-affiliated processors.
Regulator: CBRT / BRSA.
Fun facts
- Founded 2013 as Turkish online payment processor.
- June 11, 2019 — $165M PayU acquisition — Turkey's largest fintech-acquisition record at the time.
- 300+ marketplaces + 400K+ personal sellers + 30K+ online merchants served.
- Amazon Turkey + Nike + H&M + Zara collaborate with iyzico.
- PayU/Prosus (Naspers spin-off) ownership — Dutch global payment-processor portfolio.
Comparison
| Feature | iyzico | [[stripe]] (global comparable) | [[square]] (global comparable) | PayU global | [[papara]] (TR consumer comparable) |
|---|---|---|---|---|---|
| Operator | iyzico (PayU/Prosus subsidiary) | Stripe Inc. | Block Inc. (NYSE: SQ) | PayU/Prosus | Papara A.Ş. |
| Type | TR online payment processor + checkout | Global online checkout + infrastructure | Global SMB POS + checkout | Global online payments | TR consumer wallet + card |
| Country | Turkey | Global | Global | India + LATAM + CEE + Africa | Turkey |
| Customer | B2B (merchants + marketplaces) | B2B (developers + SMB + enterprise) | B2B (SMB) | B2B (merchants) | Consumer |
| Distinctive | TR's largest fintech acquisition ($165M PayU 2019) | Most valuable private fintech | NYSE-listed Block | Prosus global portfolio | Largest TR consumer wallet |
Status
Active, Turkey's leading online payment processor under PayU/Prosus [1, 3]:
- iyzico PayU/Prosus subsidiary since June 2019.
- 300+ marketplaces + 400K+ personal sellers + 30K+ online merchants.
- $165M PayU acquisition record for Turkish fintech.
Sources
- 1 iyzico — official
- 2 PayU acquires iyzico — The Paypers
- 3 PayU + iyzico $165M — MENAbytes
- 4 PayU + iyzico press release — PayU corporate
- tr-cro In-corpus:
reports/countries/TR-turkey.md
Source
Biography extracted from iyzico.md. See matrix.md for standards-support matrix if present.