Wallets/step
Step
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Overview
Step is US teen banking app for 13-18 year olds + FDIC-insured via partner bank Evolve Bank & Trust + Apr 2021 $100M Series C + ~$920M valuation 2021 post-Series C + Steph Curry investor announcement + competes in teen banking market against Greenlight + GoHenry + Current + FDIC-insured bank accounts without fees + secured Visa card that helps teens establish credit before they turn 18 [1, 2, us-cro]. 2025 baseline: Step US teen banking app for 13-18 year olds + FDIC-insured via partner bank Evolve Bank & Trust + Apr 2021 $100M Series C + ~$920M valuation 2021 post-Series C + Steph Curry investor announcement; Step competes in a crowded market of mobile banking services aimed at a younger demographic, targeting teenagers ages 13 to 18, providing FDIC-insured bank accounts without fees and a secured Visa card that helps them establish credit before they turn 18 distinctive US teen banking + secured Visa card + credit history building before 18; Global Teen Banking App market size USD 1.23B 2025 + USD 1.52B 2026 + USD 5.68B 2034 projected.
Distinctive Step positioning:
- US teen banking app for 13-18 year olds (Step Mobile Inc; privately-held; FDIC-insured via partner bank Evolve Bank & Trust)
- FDIC-insured via partner bank Evolve Bank & Trust distinctive US teen banking BaaS partnership
- Apr 2021 $100M Series C distinctive US teen banking Series C funding
- ~$920M valuation 2021 post-Series C distinctive US teen banking pre-IPO valuation
- Steph Curry investor announcement distinctive US teen banking celebrity backer
- Competes in teen banking market against Greenlight + GoHenry + Current distinctive US teen banking competitive landscape
- FDIC-insured bank accounts without fees + secured Visa card that helps teens establish credit before they turn 18 distinctive US teen banking + secured Visa card + credit history building before 18
- 2020 Step launches as US teen banking app distinctive US teen banking launch heritage
- Step Mobile Inc founded by CJ MacDonald (CEO; formerly Gyft + Apple Pay) distinctive US teen banking founder heritage
History
2018 — Step Mobile Inc founded by CJ MacDonald (CEO; formerly Gyft + Apple Pay) distinctive US teen banking founder heritage.
2020 — Step launches as US teen banking app for 13-18 year olds distinctive US teen banking launch heritage.
Apr 27 2021 — Step raises $100M Series C + announces Steph Curry investor + ~$920M valuation post-Series C distinctive US teen banking Series C funding [2].
2025 — Step continues to compete in US teen banking market against Greenlight + GoHenry + Current + Current banking + Step Card targeting teens 13-18 + FDIC-insured bank accounts without fees + secured Visa card that helps teens establish credit before they turn 18 [1, 3].
Ownership & operator
Operating entity: Step Mobile Inc (privately-held; US teen banking app for 13-18 year olds; Stripe + Steph Curry + GGV Capital + Coatue + General Catalyst + Crosslink + Collaborative Fund + Will Smith + Eli Manning + others investors).
Major shareholders: CJ MacDonald (founder + CEO) + Stripe + Steph Curry (NBA basketball player + investor since Apr 2021 Series C) + GGV Capital + Coatue + General Catalyst + Crosslink Capital + Collaborative Fund + Will Smith + Eli Manning + Justin Timberlake + Charli D'Amelio + Jared Leto + venture capital investors.
Regulators: FDIC + SEC (via partner banks Evolve Bank & Trust).
Technical integration
Step mobile app (iOS + Android) + step.com online + Step Visa secured debit card (FDIC-insured via partner bank Evolve Bank & Trust) + Step Crypto + Step Invest; ACH + RTP + Zelle; Step is a mobile banking service catered towards children between the ages of 13 to 18 and offers a completely free service with a bank account and a Visa Step Card + Step competes in a crowded market of mobile banking services aimed at a younger demographic, targeting teenagers ages 13 to 18, providing FDIC-insured bank accounts without fees and a secured Visa card that helps them establish credit before they turn 18 distinctive US teen banking + secured Visa card + credit history building before 18.
Users & growth
Step US teen banking app for 13-18 year olds; Apr 27 2021 Step raises $100M Series C + announces Steph Curry investor + ~$920M valuation post-Series C; 2025 Step continues to compete in US teen banking market against Greenlight + GoHenry + Current.
Use cases
US retail + family + teens (13-18 year olds) + parents + chores + allowance + savings + financial education + secured Visa card + credit history building before 18 via Step mobile + step.com online + Visa secured debit card; ACH + RTP + Zelle; Step is a mobile banking service catered towards children between the ages of 13 to 18 and offers a completely free service with a bank account and a Visa Step Card + Step competes in a crowded market of mobile banking services aimed at a younger demographic, targeting teenagers ages 13 to 18, providing FDIC-insured bank accounts without fees and a secured Visa card that helps them establish credit before they turn 18 distinctive US teen banking + secured Visa card + credit history building before 18.
Implementations & partners
Operator: Step Mobile Inc (privately-held; US teen banking app for 13-18 year olds; Stripe + Steph Curry + GGV Capital + Coatue + General Catalyst + Crosslink + Collaborative Fund + Will Smith + Eli Manning + others investors); CJ MacDonald (founder + CEO) + Stripe + Steph Curry (NBA basketball player + investor since Apr 2021 Series C) + GGV Capital + Coatue + General Catalyst + Crosslink Capital + Collaborative Fund + Will Smith + Eli Manning + Justin Timberlake + Charli D'Amelio + Jared Leto + venture capital investors.
Evolve Bank & Trust partner bank: Step FDIC-insured via partner bank Evolve Bank & Trust distinctive US teen banking BaaS partnership.
Steph Curry partnership: Apr 27 2021 Step raises $100M Series C + announces Steph Curry investor distinctive US teen banking celebrity backer.
Major US + UK family fintech + teen banking + kids banking competitors: [[greenlight]] (US family fintech for kids+teens+parents; 6M+ users Jan 2025; 33% market penetration in teen app category; $2.3B valuation post-Apr 2021 a16z Series D) + [[gohenry]] (UK + US prepaid debit card + financial education app for 6-18 year olds; Acorns subsidiary post-early 2023 Acorns acquisition + Acorns Early rebranding; 2.3M+ kids learned money skills with GoHenry Oct 2025) + [[current]] (US neobank for Gen Z) + [[busykid]] (US chores + allowance app) + [[famzoo]] (US family allowance + chores app) + [[fampay]] (Indian kids and teens fintech; Y Combinator + Sequoia Capital India + Elevation Capital + General Catalyst investors) + [[chase-mobile]] (Chase Bank Chase First Banking for kids) + [[acorns]] (US micro-investing + family wealth; Acorns Early custodial accounts; GoHenry parent post-Apr 2023; Jun 2025 Zeta + May 2025 EarlyBird acquisitions) + [[fidelity]] (US Fidelity Greenlight + Fidelity Bloom + Fidelity Youth) + [[revolut]] (Revolut <18 + Revolut Junior; UK global expansion).
Regulators: FDIC + SEC (via partner banks Evolve Bank & Trust).
Fun facts
- US teen banking app for 13-18 year olds (Step Mobile Inc; privately-held; FDIC-insured via partner bank Evolve Bank & Trust).
- FDIC-insured via partner bank Evolve Bank & Trust distinctive US teen banking BaaS partnership.
- Apr 2021 $100M Series C distinctive US teen banking Series C funding.
- ~$920M valuation 2021 post-Series C distinctive US teen banking pre-IPO valuation.
- Steph Curry investor announcement distinctive US teen banking celebrity backer.
- Competes in teen banking market against Greenlight + GoHenry + Current distinctive US teen banking competitive landscape.
- FDIC-insured bank accounts without fees + secured Visa card that helps teens establish credit before they turn 18 distinctive US teen banking + secured Visa card + credit history building before 18.
- 2020 Step launches as US teen banking app distinctive US teen banking launch heritage.
- Step Mobile Inc founded by CJ MacDonald (CEO; formerly Gyft + Apple Pay) distinctive US teen banking founder heritage.
Comparison
| Feature | Step | [[greenlight]] (US family fintech for kids+teens+parents rival; 6M+ users Jan 2025; 33% market penetration in teen app category) | [[gohenry]] (UK + US prepaid debit card + financial education app for 6-18 year olds rival; Acorns subsidiary; 2.3M+ kids) | [[current]] (US neobank for Gen Z rival) | [[fampay]] (Indian kids and teens fintech rival; Y Combinator + Sequoia Capital India + Elevation Capital + General Catalyst investors) |
|---|---|---|---|---|---|
| Operator | Step Mobile Inc (privately-held; US teen banking app for 13-18 year olds; Stripe + Steph Curry + GGV Capital + Coatue + General Catalyst + Crosslink + Collaborative Fund + Will Smith + Eli Manning + others investors) | Greenlight Financial Technology Inc (privately-held; $2.3B valuation post-Apr 2021 Series D from a16z) | GoHenry Ltd (Acorns subsidiary post-early 2023 Acorns acquisition; UK + US prepaid debit card + financial education app for 6-18 year olds) | Current (privately-held; US neobank for Gen Z) | FamPay (Indian kids and teens fintech; Y Combinator + Sequoia Capital India + Elevation Capital + General Catalyst investors) |
| Type | US teen banking app for 13-18 year olds + FDIC-insured via partner bank Evolve Bank & Trust + Apr 2021 $100M Series C + ~$920M valuation 2021 post-Series C + Steph Curry investor announcement + FDIC-insured bank accounts without fees + secured Visa card that helps teens establish credit before they turn 18 | US family fintech for kids+teens+parents + 6M+ users Jan 2025 + 33% market penetration in teen app category + $2.3B valuation post-Apr 2021 Series D from a16z + 67k+ U.S. Bank parents and kids via embedded experience Jun 2025 | UK + US prepaid debit card + financial education app for 6-18 year olds + Acorns subsidiary + 2.3M+ kids learned money skills + 3M+ child accounts across UK region + Best Children's Financial Provider 2025 Moneyfacts | US neobank for Gen Z | Indian kids and teens fintech + Y Combinator + Sequoia Capital India + Elevation Capital + General Catalyst investors |
| Country | US | US | GB + US + EU | US | IN |
| Distinctive | 2018 Step Mobile Inc founding by CJ MacDonald (CEO; formerly Gyft + Apple Pay); 2020 Step launches as US teen banking app for 13-18 year olds; Apr 27 2021 Step raises $100M Series C + announces Steph Curry investor + ~$920M valuation post-Series C; 2025 Step continues to compete in US teen banking market | 2014 Greenlight founding by Tim Sheehan + Johnson Cook; 2017 Greenlight launches mobile app + Greenlight Debit Card; Apr 2021 Greenlight Series D from a16z + $2.3B valuation; Jun 2024 U.S. Bank embedded experience | 2012 GoHenry founding by Louise Hill + Alex Zivoder in UK; 2018 GoHenry US market entry; Apr 2023 GoHenry acquired by Acorns + GoHenry → Acorns Early rebranding for US users + GoHenry maintains brand in UK + Europe | 2015 Current founding for Gen Z neobanking | 2019 FamPay founding in India; Y Combinator + Sequoia Capital India + Elevation Capital + General Catalyst investors |
Status
Active, US teen banking app for 13-18 year olds + FDIC-insured via partner bank Evolve Bank & Trust + Apr 2021 $100M Series C + ~$920M valuation 2021 post-Series C + Steph Curry investor announcement + FDIC-insured bank accounts without fees + secured Visa card that helps teens establish credit before they turn 18 [1, 2, 3]:
- Step Mobile Inc (privately-held; US teen banking app for 13-18 year olds; Stripe + Steph Curry + GGV Capital + Coatue + General Catalyst + Crosslink + Collaborative Fund + Will Smith + Eli Manning + others investors) since 2018 Step Mobile Inc founding by CJ MacDonald + 2020 Step launches as US teen banking app + Apr 27 2021 Step raises $100M Series C + announces Steph Curry investor + ~$920M valuation post-Series C.
- Step competes in US teen banking market against Greenlight + GoHenry + Current.
- FDIC-insured bank accounts without fees + secured Visa card that helps teens establish credit before they turn 18.
- FDIC + SEC regulated (via partner banks Evolve Bank & Trust).
Sources
- 1 Step – The All-In-One Money App
- 2 Teen banking service Step raises $100M Series C, announces Steph Curry's investment — TechCrunch
- 3 Teen-aimed banking app Step gets celebrity boost — Banking Dive
- us-cro In-corpus:
reports/countries/US-united-states.md
Source
Biography extracted from step.md. See matrix.md for standards-support matrix if present.