Wallets/daviplata
DaviPlata
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Overview
DaviPlata is Colombia's Davivienda-operated digital wallet → neobank, with 18.7 million customers (Q1 2025) [1, 2, co-cro]. Women make up 56% of users — distinctive female-financial-inclusion success. 4.5 million Colombians rely on DaviPlata as their only financial product; 2.4 million microbusinesses use it for transactions. NPS of 78.4 — exceptional customer-satisfaction metric. Late 2025 transformation: DaviPlata evolved into full neobank with zero-cost cards + high-return savings products + benefits for young people + foreign-user inclusion.
History
2011 — DaviPlata launches by Davivienda [2] as Colombian wallet for government-disbursement + financial-inclusion.
2012-2024 — Mass Colombian adoption [wiki-dp]: COVID-19 + government-program disbursement substantial driver.
2024 — 18.5M customers (Davivienda 2024 financial report) [1].
Q1 2025 — 18.7M customers (+230K Q1 + ~1.05M over preceding year) [1].
Late 2025 — Transformation into neobank [3]: Zero-cost cards + high-return savings + young-people benefits + foreign-user inclusion.
Ownership & operator
Operating entity: DaviPlata — business line of Banco Davivienda S.A. (BVC: PFDAVVNDA).
Parent: Banco Davivienda S.A. — Colombia's 4th-largest bank.
Regulator: Superintendencia Financiera de Colombia (via Davivienda).
Technical integration
| Layer | Description |
|---|---|
| Channel | DaviPlata mobile app (iOS + Android) |
| Identifiers | Phone number + cedula (Colombian national ID) + QR code |
| Colombian rails | transfiya (ACH instant) + [[bre-b]] (Banco de la República central-bank rail Sep 2025+) |
| Settlement | Davivienda banking infrastructure |
| Sub-products (post-late-2025 neobank transformation) | DaviPlata Card (zero-cost) + DaviPlata Savings (high-return, 8.25%) + DaviPlata Young + DaviPlata Foreign User |
Users & growth
2024-2025 [1]:
- Customers (2024 Davivienda report): 18.5 million
- Customers (Q1 2025): 18.7 million (+230K Q1; +1.05M preceding year)
- Women share: 56% (distinctive female-financial-inclusion)
- Only-financial-product users: 4.5 million Colombians
- Microbusinesses using DaviPlata: 2.4 million
- NPS: 78.4 (exceptional)
Use cases
P2P transfers via Transfiya / Bre-B; merchant QR-payments; government subsidy disbursement (key Colombian use case) [gov-subs]; microbusiness transactions (2.4M+); bill payment; high-return savings (DaviPlata 8.25%); zero-cost cards; young-people products; foreign-user inclusion (late 2025+).
Implementations & partners
Operator: DaviPlata (Davivienda business line).
Parent: Banco Davivienda S.A. (BVC: PFDAVVNDA).
Major Colombian competitors: nequi (Bancolombia; 23.5M Q1 2025), MOVii (independent CO neobank), RappiPay (Rappi subsidiary), Lulo Bank, Banco Falabella.
Regulator: Superintendencia Financiera de Colombia.
Fun facts
- 2011 founded by Davivienda as Colombian wallet for government-disbursement + financial-inclusion.
- 18.7M customers (Q1 2025) — second to Nequi in Colombia.
- Women 56% of users — distinctive female-financial-inclusion success.
- 4.5M Colombians use DaviPlata as their only financial product — substantial financial-inclusion impact.
- 2.4M microbusinesses use DaviPlata for transactions.
- NPS 78.4 — exceptionally high customer satisfaction.
- Late 2025 neobank transformation: zero-cost cards + 8.25% high-return savings + young-people benefits + foreign-user inclusion.
- Government-subsidy disbursement channel — key Colombian state-program partnership.
Comparison
| Feature | DaviPlata | nequi | RappiPay (CO) | MOVii (CO) | [[nubank]] (LATAM analogous; CO 4M+ users) |
|---|---|---|---|---|---|
| Operator | DaviPlata (Davivienda business line) | Nequi (Bancolombia business line) | RappiPay (Rappi subsidiary) | MOVii (independent CO neobank) | Nu Holdings Ltd (NYSE: NU) |
| Type | Colombian digital wallet → neobank (late 2025) | Colombian digital wallet → neobank | Super-app fintech | Independent CO neobank | LATAM mass-market neobank |
| Users (Q1 2025) | 18.7M | 23.5M | 750K | Major | 131M (4M+ CO) |
| Distinctive | Women 56% + 4.5M-only-financial-product + 8.25% high-return savings + NPS 78.4 | Bancolombia A La Mano integration 5.4M+ | Rappi delivery ecosystem | Independent (Movilway predecessor) | LATAM-largest |
| Late 2025 event | Neobank transformation: zero-cost cards + foreign-user inclusion | Bre-B integration | Continued growth | Continued | LATAM expansion |
Status
Active, second-largest Colombian neobank wallet [1, 3]:
- DaviPlata (Davivienda business line) since 2011.
- 18.7M Colombian customers (Q1 2025).
- Women 56% of users + 4.5M-only-financial-product.
- Late 2025 neobank transformation: zero-cost cards + 8.25% high-return savings + young + foreign user products.
Sources
- 1 DaviPlata 18.5M Colombia women — Qorus
- 2 DaviPlata — official
- 3 DaviPlata neobanco transformation — El Colombiano
- 4 DaviPlata launches credit + debit cards — LATAM Fintech
- gov-subs DaviPlata government subsidies — Infobae
- co-cro In-corpus:
reports/countries/CO-colombia.md
Source
Biography extracted from daviplata.md. See matrix.md for standards-support matrix if present.