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Wallets/mixx-by-yas

Mixx by Yas (formerly Tigo Pesa) Tanzania

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Overview

Mixx by Yas (formerly Tigo Pesa) is Tanzania's #2 mobile money service [1, 2, tz-cro]. March 2025 baseline: 20.2M accounts (post-Tigo Pesa rebrand to Mixx by Yas).

Tanzania mobile money market March 2025 [1]:

  • M-Pesa: 26M users (TZ #1 mobile money)
  • Mixx by Yas: 20.2M accounts (TZ #2)
  • Airtel Money: 12.1M (TZ #3)
  • Total Tanzania: 65.7M mobile money accounts (+120% from 29.8M in 2020)
  • Top 3 leaders account for nearly 90% of market share

Rebrand context [2]: Tigo Pesa is now Mixx by Yas — rebranded Tanzania app retains all previous Tigo Pesa functionality; rebrand occurred following the company's acquisition (Yas brand consolidation under Axian Group).

July 2025 Unlimit partnership [3]: Unlimit (global payment platform) unlocks M-Pesa + Mixx by Yas + Airtel Money access for global brands operating in Tanzania.

History

2010 — Tigo Pesa launched by Tigo Tanzania (Millicom subsidiary) as Tanzanian mobile money service.

2024-2025 — Yas brand consolidation under Axian Group [2, 4]: Tigo Tanzania rebranded to Yas Tanzania; Tigo Pesa rebranded to Mixx by Yas; MIC Tanzania Limited corporate vehicle.

March 2025 — 20.2M accounts (TZ #2 after M-Pesa) [1].

July 2025 — Unlimit partnership [3]: Global payment platform unlocks Mixx by Yas + M-Pesa + Airtel Money access for global brands.

Ownership & operator

Operating entity: Yas Tanzania / MIC Tanzania Limited (formerly Tigo Tanzania; post-Yas Axian Group consolidation).

Parent: Axian Group (Madagascar-headquartered pan-African telecommunications group; acquired Millicom's Tigo Tanzania operations).

Regulators: BoT (Bank of Tanzania).

Technical integration

Layer Description
Channels Mixx by Yas Tanzania app (iOS + Android) + USSD + Mixx agent network + Yas Tanzania retail outlets
Identifiers Phone + Tanzanian ID
TZ rail tips (BoT TIPS national instant payment)
License Payment service provider (BoT license; Mixx by Yas Tanzania)
Sub-products Mixx wallet + Mixx Pay + Mixx Send Money + Mixx Bill Payment + Mixx Merchant + Mixx Microcredit + Mixx Savings
Yas brand consolidation: Tigo Pesa → Mixx by Yas post-Axian Group acquisition

Users & growth

March 2025 baseline [1]:

  • 20.2M accounts — TZ #2 mobile money (after M-Pesa 26M; ahead of Airtel Money 12.1M)
  • 30.7% Tanzania mobile money market share
  • Tanzania total mobile money market: 65.7M accounts (+120% from 29.8M in 2020)
  • Top 3 leaders (M-Pesa + Mixx by Yas + Airtel Money) account for nearly 90% of market share

Use cases

Tanzanian mobile money + bill payment + merchant payment via Mixx by Yas Tanzania app + USSD + agent network; TIPS national instant payment; Mixx Microcredit + Mixx Savings.

Implementations & partners

Operator: Yas Tanzania / MIC Tanzania Limited (post-Yas Axian Group consolidation).

Parent: Axian Group (Madagascar-headquartered pan-African telecommunications group).

Major Tanzanian mobile money competitors:

  • [[m-pesa]] (Vodacom Tanzania M-Pesa; TZ #1 mobile money 26M users Mar 2025)
  • [[airtel-money-rw]] (Airtel Money Tanzania; TZ #3 12.1M users Mar 2025)
  • HaloPesa (Halotel Tanzania mobile money)
  • TTCL Pesa (TTCL Tanzania mobile money; state telco)
  • CRDB Bank + NMB Bank + NBC Bank Tanzania (TZ banking competitors)

Tech partner: Unlimit (Jul 2025 partnership for global brand access).

Regulator: BoT.

Fun facts

  • Tanzania's #2 mobile money service (after M-Pesa) — March 2025 20.2M accounts.
  • 2010 launch as Tigo Pesa by Tigo Tanzania (Millicom subsidiary).
  • Tigo Pesa → Mixx by Yas rebrand post-Axian Group Yas brand consolidation acquisition.
  • Madagascar-headquartered Axian Group parent — distinctive pan-African telecommunications parent.
  • Tanzania mobile money market 2025: 65.7M accounts (+120% from 29.8M in 2020).
  • Top 3 leaders (M-Pesa + Mixx by Yas + Airtel Money) account for nearly 90% of TZ market share.
  • July 2025 Unlimit partnership for global brand access (Mixx by Yas + M-Pesa + Airtel Money Tanzania).

Comparison

Feature Mixx by Yas [[m-pesa]] (Vodacom Tanzania M-Pesa TZ #1 rival) [[airtel-money-rw]] (Airtel Money Tanzania TZ #3 rival) [[mtn-momo-gh]] (MTN MoMo Ghana state-mobile-leader analog) [[telebirr]] (Ethiopia state-mobile-money rival analog)
Operator Yas Tanzania / MIC Tanzania Limited (post-Yas Axian Group consolidation; formerly Tigo Tanzania Millicom subsidiary); Axian Group (Madagascar-headquartered) parent Vodacom Tanzania (Vodafone Group) Airtel Money Tanzania (Bharti Airtel Africa) MoMo Ghana standalone fintech (Apr 3 2026 MTN Group spinoff); MTN Group Limited parent Ethio Telecom (state-owned Ethiopian incumbent)
Type Tanzania #2 mobile money + Yas brand consolidation (Tigo Pesa rebrand) Tanzania #1 mobile money (M-Pesa origin Kenya 2007) Tanzania #3 mobile money (Bharti Airtel multi-African) Ghana #1 mobile money + MTN Group cross-border MoMo network Ethiopia's largest mobile money state-owned
Country Tanzania TZ + multi-African (M-Pesa origin KE) TZ + multi-African Ghana Ethiopia
Users 20.2M accounts (Mar 2025; TZ #2; 30.7% market share) 26M (TZ #1) 12.1M (TZ #3) 17.7M active (Q3 2025); $549.15M 2025 revenue; Dec 2025 GH¢518.4B record monthly 58M+ customers (mid FY2025/26); 75M + 21.3T ETB targets by Jun 2028
Distinctive 2010 launch as Tigo Pesa; Tigo Pesa → Mixx by Yas Axian Group rebrand; Madagascar-headquartered Axian parent; Jul 2025 Unlimit partnership; 30.7% TZ mobile money market share TZ #1 mobile money; M-Pesa origin Kenya 2007 TZ #3; multi-African Bharti Airtel Apr 3 2026 MTN Group Ghana MoMo spinoff; cross-border MoMo network 7 African countries State-owned Ethio Telecom incumbent; "boxed in" M-Pesa

Status

Active, Tanzania's #2 mobile money service [1, 2]:

  • Yas Tanzania / MIC Tanzania Limited (post-Yas Axian Group consolidation; formerly Tigo Tanzania Millicom subsidiary) since 2010 (as Tigo Pesa).
  • March 2025: 20.2M accounts (TZ #2 after M-Pesa 26M; ahead of Airtel Money 12.1M).
  • 30.7% Tanzania mobile money market share.
  • Axian Group (Madagascar-headquartered) parent.
  • BoT regulated.

Sources

Source

Biography extracted from mixx-by-yas.md. See matrix.md for standards-support matrix if present.

source · docs/wallets/mixx-by-yas/index.md